Patterns
Opening with an observation: 6,913 posts, and what the best ones do
6,913 posts in the library open with an observation, reaching a median of 618 likes. Eight that worked, what separates the top quarter from the rest, and how to write one.
Rests on:the post,the post,the post,the post,the post,the post,the post,the post
The first line states something the writer has noticed — about a market, a behaviour, a pattern — as a plain fact. No claim to authority, no hook mechanics; the observation is interesting or it is not.
6,913 posts in the library open this way — 78% of everything in it. They reach a median of 618 likes, against 632 for the library as a whole: about par, which means the opening is not doing the work on its own.
Eight that worked
Coming shortly, 𝕏 will publish everything demanded by @Alexandre and how those requests violate Brazilian law.
New Twitter policy is freedom of speech, but not freedom of reach.
For those confused why the US state and Silicon Valley are having a meltdown on twitter today.
Netflix is deliberately choosing to pay people to create sexualized content for children.
It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy!
The whole Studio Ghibli AI trend honestly gives me second-hand embarrassment knowing how hard Hayao Miyazaki has fought to retain the identity of his films and how many of you are this willing to make a farce out of decades of artistry because you don’t actually value it
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!
Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI.
What separates the top from the rest
Comparing the 1728 most-liked posts with this opening against the other 5185:
- The structure the analysis reads most often in the top group is Hook → Landing — 751 of 1728.
How to write one
Notice something true that most people have not put into words. Say it in one sentence with no hedging. This is the most common opening in the library and the hardest to fake, because it rests entirely on whether the observation is actually good — the examples below are worth reading for that reason alone.
The analysis of the strongest example above puts it this way: Preserve the Hook → Context → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Take the top three into the studio with your own subject; the opening move carries over, the words do not.