The 25 most-shared posts about Food tech on X, and what they have in common

There are 127 posts about Food tech in the library, with 296,093 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.

The 25

@adamscochran — “There are three things the French are truly great at:” — 74,627 likes · open
@TrungTPhan — “Jensen took a last-minute flight to Beijing. Only took one bag and two outfits. Landed for a party, then spent a day eating mystery street…” — 23,958 likes · open
@DanPriceSeattle — “Thread on how Amazon treats its workers” — 21,760 likes · open
@benaverbook — “On a new episode of JRE:” — 17,178 likes · open
@CantEverDie — ““adrian dittmann” is elon musks alt account, throughout this he says things like “you are being racist!” and “you’re just admitting this?”…” — 15,093 likes · open
@naval — “Visit all the places, eat all the food, read all the books, make all the friends, gather all the fame, support all the causes, build all th…” — 13,242 likes · open
@naval — “The modern struggle” — 12,658 likes · open
@dieworkwear — “For SoCal friends,” — 12,420 likes · open
@naval — “When building habits, choose consistency over content.” — 9,560 likes · open
@DanPriceSeattle — “One-third of Amazon warehouse workers are on food stamps, Medicaid or other government assistance, according to a new survey.” — 9,526 likes · open
@stacyfmitchell — “1. Boy, Amazon is in a heap of trouble. Evidence made public today by California AG @AGRobBonta shows blatant price fixing. And there are s…” — 6,759 likes · open
@adcock_brett — “Today we're introducing Hark Handoff” — 6,148 likes · open
@michaelxbloch — “Two years ago, DoorDash was a distant third behind Seamless & UberEats in the food delivery race. This week, $DASH will IPO at a $30B+ valu…” — 5,205 likes · open
@Mrwhosetheboss — “Samsung S26 Ultra vs S25 Ultra - the key camera improvements:” — 4,190 likes · open
@foundmyfitness — “Two cannabis compounds commonly found in hemp were able to bind to the spike protein and prevent the SARS-CoV2 virus from entering cells an…” — 3,909 likes · open
@foundmyfitness — “It's time to get rid of nitrites in processed meats.” — 3,793 likes · open
@LamarDealMaker — “manus is the craziest AI agent!” — 2,050 likes · open
@garrytan — “Founders— when things are great, really celebrate that. Share that with your team and savor it.” — 1,900 likes · open
@BeyondMeat — “Thrilled to announce that today we became the 1st plant-based food company to go public on a major exchange.” — 1,616 likes · open
@Birdyword — “People get angry at this point but aggregate American spending on eating/drinking out or having that food delivered is at a record high, an…” — 1,532 likes · open
@netcapgirl — ““you have the bankers working late night, the tech employees… sure the AAA stuff should hold up. but do you have any idea how many burrito…” — 1,404 likes · open
@Android — “Your "usual" is now just a tap away. ☕️🍕Starting as a beta feature, Gemini can assist you with tasks across select rideshare and food apps…” — 1,361 likes · open
@trumwill — “I figure this is mostly a The Discourse problem, but every now and again some zoomer will be like "What they don't understand is that as fa…” — 1,318 likes · open
@foundmyfitness — “Another study has found that exposure to some common cold coronaviruses may offer some protection against COVID-19.” — 1,272 likes · open
@hark_labs — “Introducing Hark Handoff” — 1,201 likes · open

3 of the 25 are from @naval, 3 from @foundmyfitness — the rest are 18 different accounts. A subject with one dominant voice reads differently from one with many; this one has many.

What they have in common

21 of the 25 open with an observation, and 2 with an announcement. The mechanism the analysis names most often is reciprocity — the post gives something usable away first — a template, a number, a method — and the reader feels the pull to respond — in 3 of them; specificity in 3. 6 of the 25 put a figure in the first line. The median post is 261 characters long — a single post, not a thread.

Three to study

@adamscochran — 74,627 likes

There are three things the French are truly great at:
— @adamscochran, 74,627 likes · open the post

Opens with a short, self-contained line that is easy to take in at a glance.
Gives away something genuinely useful before asking for anything.
Uses short lines and white space, which makes a long post feel quick to read.

@TrungTPhan — 23,958 likes

Jensen took a last-minute flight to Beijing. Only took one bag and two outfits. Landed for a party, then spent a day eating mystery street meat and noodles while drinking any beverage that was offered.
— @TrungTPhan, 23,958 likes · open the post

Opens with a short, self-contained line that is easy to take in at a glance.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

@DanPriceSeattle — 21,760 likes

Thread on how Amazon treats its workers
— @DanPriceSeattle, 21,760 likes · open the post

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Contradicts something the audience already believes, which stops the scroll.

How to write one

Preserve the Hook → List → List → List → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Preserve the Hook → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.

Filter the library to Food tech, ordered by likes to read the rest, or remix the top three with your own product as the subject.