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The 25 most-shared posts about Hiring on X, and what they have in common

1,165 posts about Hiring in the library, 3.8M likes between them. The 25 that travelled furthest, how they open, and what the analysis says they share.

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There are 1,165 posts about Hiring in the library, with 3,835,872 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.

The 25

  1. @tiangolo — “I saw a job post the other day. 👔” — 153,480 likes · open
  2. @claudeai — “Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.” — 146,793 likes · open
  3. @evankinney — “guess who got laid off today! 🫠” — 123,123 likes · open
  4. @elonmusk — “Many talented people over the past few years were declined an offer or even an interview @xAI. My apologies.” — 99,046 likes · open
  5. @RupertLowe10 — “We won. Starmer abandons plans for compulsory Digital ID.” — 70,886 likes · open
  6. @tim_cook — “As a proud American company, we're thrilled to continue to make significant investments in the US. Today, we’re announcing a $500 billion c…” — 68,947 likes · open
  7. @jacksfilms — “Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include:” — 56,589 likes · open
  8. @elonmusk — “The “fixed pie” fallacy is at the heart of much wrong-headed economic thinking.” — 54,911 likes · open
  9. @tedcruz — “The European Commission’s $140 million fine on @X is an abomination.” — 52,448 likes · open
  10. @_johnsonator — “Spotify Wrapped is a bit…underwhelming this year.” — 51,557 likes · open
  11. @FoxNews — “JANE FONDA: “Don Lemon is a professional journalist. He and his producer were doing their job."” — 51,243 likes · open
  12. @TVietor08 — “Every five years or so Mark Zuckerberg makes Facebook policy changes and does an interview where he acts like he’s a newborn baby who just…” — 50,032 likes · open
  13. @rbuckton — “After 18 years at Microsoft, with roughly a decade of that time working on TypeScript, I have unfortunately been let go in the latest round…” — 48,263 likes · open
  14. @matthewschmitz — “Beginning in 2014, prestige industries decided they urgently needed to diversify. They didn’t purge established Boomers. Instead, they did…” — 46,825 likes · open
  15. @garrytan — “My best career advice:” — 45,563 likes · open
  16. @claudeai — “New in Claude Cowork: teach Claude a skill.” — 45,358 likes · open
  17. @claudeai — “Effective today, we are:” — 43,992 likes · open
  18. @AuthorRandallB — “Kamala Harris has and will interview with:” — 43,725 likes · open
  19. @RashidaTlaib — “CNN has played a central role in normalizing this kind of open anti-Arab, anti-Muslim, and anti-Palestinian hate, and it’s sadly totally un…” — 42,379 likes · open
  20. @michaelpsenger — “So just to clarify: I can go unvaccinated against polio, tetanus, hepatitis, measles and mumps, but if I refuse this one mRNA shot for a vi…” — 41,628 likes · open
  21. @BasedTorba — “This “tech labor shortage” is total nonsense. They think you’re stupid. If you’re a White male engineer in this country and you’re unemploy…” — 39,180 likes · open
  22. @thsottiaux — “We will give one banked reset for every day you don't have access to Astra on your paid ChatGPT plan, starting today. Team is moving mount…” — 32,463 likes · open
  23. @farhip — “Fallout from Jeff Bezos’ decision not to have the @washingtonpost endorse a presidential candidate:” — 31,911 likes · open
  24. @claudeai — “Claude for Word is now in beta.” — 31,489 likes · open
  25. @TrungTPhan — “We’ve reached the part of Freddy’s journey when a private jet operator, two $5B+ airlines and the Governor of Utah are sliding into his DMs…” — 29,897 likes · open

4 of the 25 are from @claudeai, 2 from @elonmusk — the rest are 19 different accounts. A subject with one dominant voice reads differently from one with many; this one has many.

What they have in common

21 of the 25 open with an observation, and 3 with a number. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 3 of them; pattern interrupts in 2. 6 of the 25 put a figure in the first line. The median post is 257 characters long — a single post, not a thread.

Three to study

@tiangolo — 153,480 likes

I saw a job post the other day. 👔

  • Opens with a short, self-contained line that is easy to take in at a glance.
  • Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
  • Ends on a short line that is easy to quote and repeat.

@claudeai — 146,793 likes

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.

  • Written from experience rather than as advice, which is harder to argue with.
  • Short enough to read in full without expanding, which removes a step before the point lands.
  • Short sentences keep the pace up, so the reader never has to re-read a line.

@evankinney — 123,123 likes

guess who got laid off today! 🫠

  • Opens with a short, self-contained line that is easy to take in at a glance.
  • Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
  • Written from experience rather than as advice, which is harder to argue with.

How to write one

  • Preserve the Hook → Context → Context → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
  • Preserve the Hook → Landing structure and the announcement opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
  • Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.

Filter the library to Hiring, ordered by likes to read the rest, or remix the top three with your own product as the subject.

See it in the posts

Every number above is a post in the library, with the mechanics named beside it.

Open the library

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