The 25 most-shared posts about Materials on X, and what they have in common

There are 87 posts about Materials in the library, with 115,627 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.

The 25

@BernieSanders — “ICE is occupying communities and shooting Americans.” — 27,778 likes · open
@balajis — “This is nuking every single supply chain that passes through the US in any way, under the illusion that 45 years of deindustrialization can…” — 8,199 likes · open
@moltbook — “72 hours in:” — 6,971 likes · open
@JosephPolitano — “if you believe in any form of free enterprise at all, the idea that the Pentagon can not only cut off your contract but designate you a sup…” — 3,714 likes · open
@esaagar — “I knew it was coming but its still bad: China has officially halted shipments of several rare earth minerals to the US specifically used as…” — 3,447 likes · open
@BakedSec — “"The nation-state supply chain plot was foiled, not by the NSA or FBI, but Steve from the build team when his test build process took 837ms…” — 3,064 likes · open
@scaling01 — “guys can we please slow down. we are at the beginning of march and:” — 2,960 likes · open
@hamandcheese — “The bad news: The US is 100% reliant on imported gallium, primarily from China.” — 2,954 likes · open
@Kanthan2030 — “Americans are about to learn a lot of chemistry very fast.” — 2,706 likes · open
@SenLummis — “America can’t lead in global financial innovation if we can’t even write the rules. The Clarity Act paves the way to make the U.S. the digi…” — 2,697 likes · open
@iampaulgrewal — “This week, this day, has been a rollercoaster unlike any other I’ve seen. ETH is effectively deemed a Commodity as we’ve always known it to…” — 2,638 likes · open
@garrytan — “Long Term Stock Exchange is now approved by the SEC!” — 2,274 likes · open
@hedera — “Clarity matters. Appreciate @SECGov providing meaningful guidance on digital assets.” — 2,153 likes · open
@BinanceUS — “USD services are returning to https://t.co/AZwoBOgsqS!” — 2,141 likes · open
@foundmyfitness — “Creatine is a supplement most women should be taking, especially post-menopause.” — 1,991 likes · open
@tbpn — “Palmer Luckey on Erebor, his new bank just valued at over $4B:” — 1,866 likes · open
@VelocityDEX — “We are observing unusual activity on the protocol. We are currently investigating. Please do not deposit funds into the protocol while we i…” — 1,802 likes · open
@himanshustwts — “META IS SO BACK!” — 1,695 likes · open
@_NathanCalvin — “Unless i'm mistaken, no agencies responsible for cybersecurity in the US government will be receiving early access to Mythos under Project…” — 1,626 likes · open
@DonAlt — “Whenever an exchange gets into hot water like this” — 1,482 likes · open
@tenobrus — “maybe you guys haven't quite caught on yet, but massive supply chain attacks every other week are going to be the new normal. at least unti…” — 1,466 likes · open
@TheLongInvest — “NO FCKING WAY” — 1,362 likes · open
@Atoms — “We have reallocated our manufacturing capacity to produce masks for everyday wear” — 1,292 likes · open
@kevinroose — “The DOW got so mad at Anthropic for insisting on carve-outs for mass domestic surveillance and autonomous weapons that they declared it a s…” — 1,268 likes · open
@michaelsobolik — “Nvidia can sell advanced AI chips to People’s Liberation Army-linked companies, and the U.S. government gets a cut of the revenue.” — 1,237 likes · open

25 different accounts, no one of them more than twice. This is a subject people write about, not a subject one person owns.

What they have in common

21 of the 25 open with an observation, and 3 with a number. The mechanism the analysis names most often is loss aversion — the post frames the stakes as something the reader stands to lose rather than gain — in 5 of them; specificity in 4. 6 of the 25 put a figure in the first line. The median post is 269 characters long — a single post, not a thread.

Three to study

@BernieSanders — 27,778 likes

ICE is occupying communities and shooting Americans.
— @BernieSanders, 27,778 likes · open the post

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

@balajis — 8,199 likes

This is nuking every single supply chain that passes through the US in any way, under the illusion that 45 years of deindustrialization can be fixed in one day of 45% tariffs.
— @balajis, 8,199 likes · open the post

Short enough to read in full without expanding, which removes a step before the point lands.

@moltbook — 6,971 likes

72 hours in:
— @moltbook, 6,971 likes · open the post

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.

How to write one

Preserve the Hook → Context → Context → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Preserve the Hook → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.

Filter the library to Materials, ordered by likes to read the rest, or remix the top three with your own product as the subject.