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The 25 most-shared posts about Revenue on X, and what they have in common

1,480 posts about Revenue in the library, 5.7M likes between them. The 25 that travelled furthest, how they open, and what the analysis says they share.

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There are 1,480 posts about Revenue in the library, with 5,689,074 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.

The 25

  1. @MrBeast — “$1 Car vs $100,000,000 Car!!!” — 444,800 likes · open
  2. @elonmusk — “New Twitter policy is freedom of speech, but not freedom of reach.” — 355,304 likes · open
  3. @elonmusk — “Netflix is deliberately choosing to pay people to create sexualized content for children.” — 278,839 likes · open
  4. @MrBeast — “MY FIRST X VIDEO MADE OVER $250,000! 😲” — 257,174 likes · open
  5. @elonmusk — “Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI.” — 189,863 likes · open
  6. @SenWarren — “CBS canceled Colbert’s show just THREE DAYS after Colbert called out CBS parent company Paramount for its $16M settlement with Trump – a de…” — 137,363 likes · open
  7. @DiscussingFilm — “Disney has cancelled their deal with OpenAI.” — 110,603 likes · open
  8. @sama — “deepseek's r1 is an impressive model, particularly around what they're able to deliver for the price.” — 81,548 likes · open
  9. @adamconover — “We did it. We have a tentative deal.” — 72,328 likes · open
  10. @antibearthesis — “ANTHROPIC VALUATION: $965B” — 71,898 likes · open
  11. @DrEricDing — “UPDATE—Just learned that Eli Lilly executives are raging and furious at losing $20 billion in market cap from this stunt with @TwitterBlue.…” — 71,335 likes · open
  12. @claudeai — “Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work inde…” — 66,543 likes · open
  13. @YourAnonNews — “Tim Pool (@timcast): outed as a Russian propagandist. Tim was being paid $100,000 a week by Tenet Media. TM took millions in Kremlin cash…” — 65,517 likes · open
  14. @tomhfh — “BREAK: Absolutely horrific news for iPhone users in the UK.” — 64,711 likes · open
  15. @PeterSchiff — “Let me get this straight. The Biden Administration paid Politico millions of dollars under the table to spread propaganda, which Politico t…” — 60,236 likes · open
  16. @NewYorkStateAG — “For years, @DoorDash cheated its delivery workers by using customers' tips to meet its workers’ guaranteed pay instead of giving them the t…” — 57,170 likes · open
  17. @DarrigoMelanie — “Not knowing who you pardoned, if you pardoned them, and who they are when they just gave your family a $2 billion deal and then received a…” — 56,855 likes · open
  18. @elonmusk — “Based on strong positive feedback from customers in our beta test program, @SpaceXAI will make Grok 4.5 available to the public tomorrow.” — 56,586 likes · open
  19. @elonmusk — “Neuralink will start high-volume production of brain-computer interface devices and move to a streamlined, almost entirely automated surgic…” — 55,637 likes · open
  20. @ShitpostRock — “Notice how the UK goverment, US goverment and the rothschild all want to topple Valve” — 54,938 likes · open
  21. @HawleyMO — “And here you have it, straight from a former Facebook employee . . .” — 54,914 likes · open
  22. @JeffBezos — “Thank you. The important part is zeroing out taxes on the bottom half. Best way to put money in someone’s pocket is to not take it out in t…” — 53,535 likes · open
  23. @garybrannan — “I have genuinely spent 10 minutes starting at this but, no, it really DOES appear to be true that a bunch of cryptobros just spent €2.6 MIL…” — 51,246 likes · open
  24. @rcbregman — “Sam Altman is such an incredible backstabber, liar and traitor.” — 49,977 likes · open
  25. @adamconover — “The details of the new Writers Guild contract are out. We won:” — 49,644 likes · open

5 of the 25 are from @elonmusk, 2 from @MrBeast — the rest are 17 different accounts. A subject with one dominant voice reads differently from one with many; this one has many.

What they have in common

20 of the 25 open with an observation, and 4 with a number. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 10 of them. 13 of the 25 put a figure in the first line. The median post is 251 characters long — a single post, not a thread.

Three to study

@MrBeast — 444,800 likes

$1 Car vs $100,000,000 Car!!!

  • Leads with a specific number, which is concrete enough to be worth a second of attention.
  • Uses concrete numbers instead of vague claims, which makes it credible and quotable.
  • Written from experience rather than as advice, which is harder to argue with.

@elonmusk — 355,304 likes

New Twitter policy is freedom of speech, but not freedom of reach.

  • Opens with a short, self-contained line that is easy to take in at a glance.
  • Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
  • The opening line stands alone, so it reads completely before the post is expanded.

@elonmusk — 278,839 likes

Netflix is deliberately choosing to pay people to create sexualized content for children.

  • Opens with a short, self-contained line that is easy to take in at a glance.
  • Short enough to read in full without expanding, which removes a step before the point lands.
  • Short sentences keep the pace up, so the reader never has to re-read a line.

How to write one

  • Preserve the Hook → Landing structure and the leads with a number opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
  • Preserve the Hook → Context → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
  • Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.

Filter the library to Revenue, ordered by likes to read the rest, or remix the top three with your own product as the subject.

See it in the posts

Every number above is a post in the library, with the mechanics named beside it.

Open the library

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