Patterns
Posts written to hire: what the top 20 did
45 posts in the library were written to hire someone. The 20 that travelled furthest, how they open, what the analysis says they share, and how to write one.
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A job, described so the right person recognises themselves. Rarer in the library than the others, and worth studying for exactly that reason. 45 posts in the library were written to hire someone; these are the 20 that did the most.
The 20
- @SamsungMobile — “💙 like this post and be the first to see what’s coming.” — 159,882 likes · open
- @tiangolo — “I saw a job post the other day. 👔” — 153,480 likes · open
- @claudeai — “Claude now connects to the tools creative professionals already use.” — 45,719 likes · open
- @BerntBornich — “Humanoids were long a thing of sci-fi, then they were a thing of research, but today, with the launch of NEO, humanoids become a product.” — 17,604 likes · open
- @karun1710 — “We're hiring a Research Engineer at @Arsenal ⚽🔴⚪ to work directly with our Men's First Team!” — 15,795 likes · open
- @GavinNewsom — “.@ElonMusk is right when he said: “you need to recruit top talent wherever they may be.”” — 13,697 likes · open
- @gameinformer — “Game Informer is back! The entire team is returning and we can't wait to reconnect. Come join us to celebrate the best in games, the people…” — 11,023 likes · open
- @sama — “>be you” — 9,267 likes · open
- @OpenAI — “OpenAI o1 is now out of preview in ChatGPT.” — 8,081 likes · open
- @sama — “it is amazing and exciting how much software one person is going to be able to create with tools like this.” — 7,459 likes · open
- @Pv — “I just checked -- this textual watermark will also apply to Claude's generated code.” — 4,990 likes · open
- @sainingxie — “i’m joining forces with @ylecun and an incredible group of people to start AMI Labs @amilabs.” — 2,800 likes · open
- @AnthropicAI — “Some things come to us nearly instantly. Others take much more mental stamina. We can choose to apply more or less cognitive effort dependi…” — 1,908 likes · open
- @mustafasuleyman — “The UK has phenomenal AI talent and a long established culture of responsible AI development.” — 1,882 likes · open
- @naval — “Specific knowledge can't be taught, but can be learned.” — 1,800 likes · open
- @joinodf — “Announcing ODX, a $100M accelerator to back the next generation of founders.” — 1,740 likes · open
- @SawyerMerritt — “𝕏 is officially discontinuing the Creator Revenue Share Program and replacing it with the Original Content Rewards Program.” — 1,294 likes · open
- @garrytan — “If you survey enough people, all the advice will cancel to zero. You do have to have your own point of view:” — 1,247 likes · open
- @yacineMTB — “you need to apply constant pressure on social media websites through the state, or they will do awful shit like letting people generate por…” — 1,035 likes · open
- @merge — “Hello world! 👋” — 1,026 likes · open
What they have in common
16 of the 20 open with an observation, and 2 with an announcement. 2 of the 20 put a figure in the first line. The median post is 258 characters long — a single post, not a thread.
Three, read closely
@SamsungMobile — 159,882 likes
💙 like this post and be the first to see what’s coming.
- Opens with a short, self-contained line that is easy to take in at a glance.
- Short enough to read in full without expanding, which removes a step before the point lands.
- Short sentences keep the pace up, so the reader never has to re-read a line.
@tiangolo — 153,480 likes
I saw a job post the other day. 👔
- Opens with a short, self-contained line that is easy to take in at a glance.
- Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
- Ends on a short line that is easy to quote and repeat.
@claudeai — 45,719 likes
Claude now connects to the tools creative professionals already use.
- Opens with a short, self-contained line that is easy to take in at a glance.
- The opening line stands alone, so it reads completely before the post is expanded.
- Short enough to read in full without expanding, which removes a step before the point lands.
Writing one
- Preserve the Hook → Landing structure and the plain observation opening.
- Preserve the Hook → Context → Context → Landing structure and the plain observation opening.
- Preserve the Hook → Landing structure and the plain observation opening.
Remix the top three with your own product as the subject.