Patterns
Posts that show proof: what the top 20 did
520 posts in the library were written to show proof. The 20 that travelled furthest, how they open, what the analysis says they share, and how to write one.
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A result, shown. Revenue, users, a before and after. These are the proof posts that travelled, and what separates evidence from bragging. 520 posts in the library were written to show proof; these are the 20 that did the most.
The 20
- @MrBeast — “$1 Car vs $100,000,000 Car!!!” — 444,800 likes · open
- @MrBeast — “MY FIRST X VIDEO MADE OVER $250,000! 😲” — 257,174 likes · open
- @antibearthesis — “ANTHROPIC VALUATION: $965B” — 71,898 likes · open
- @NewYorkStateAG — “For years, @DoorDash cheated its delivery workers by using customers' tips to meet its workers’ guaranteed pay instead of giving them the t…” — 57,170 likes · open
- @elonmusk — “Based on strong positive feedback from customers in our beta test program, @SpaceXAI will make Grok 4.5 available to the public tomorrow.” — 56,586 likes · open
- @JeffBezos — “Thank you. The important part is zeroing out taxes on the bottom half. Best way to put money in someone’s pocket is to not take it out in t…” — 53,535 likes · open
- @SenWarren — “Netflix just got a $2.8 BILLION payout from Paramount for its failed Warner Bros. deal.” — 45,565 likes · open
- @awxjack — “Stripe offered to acquire us for $1.2 billion when we had $2M in revenue.” — 29,211 likes · open
- @stewart — “My day job (also: night job) is CEO of Slack, a publicly traded company with investors to whom I am a fiduciary, 110k+ paying customers of…” — 22,365 likes · open
- @TrungTPhan — “Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend.” — 20,315 likes · open
- @AnthropicAI — “We’ve raised $30B in funding at a $380B post-money valuation.” — 16,793 likes · open
- @thinkymachines — “People talk, listen, watch, think, and collaborate at the same time, in real time. We've designed an AI that works with people the same way.” — 15,802 likes · open
- @BoringBiz_ — “SpaceX IPO valuation implies a 93x revenue multiple and you don’t even have a P/E ratio because the company has negative earnings” — 14,765 likes · open
- @ybhrdwj — “Tailwind lays of 75% of their team. the reason is so ironic:” — 14,705 likes · open
- @liron — “.@Helium, often cited as one of the best examples of a Web3 use case, has received $365M of investment led by @a16z.” — 14,049 likes · open
- @Geiger_Capital — “Apple Q1 revenue is $124.3 Billion.” — 10,473 likes · open
- @claudeai — “Claude Security scans now run on Claude Mythos 5, available today in public beta for all Claude Enterprise customers.” — 10,330 likes · open
- @deredleritt3r — “Anthropic revenue (annualized):” — 10,240 likes · open
- @amitisinvesting — “SPACEX HAS OFFICIALLY FILED FOR AN IPO.” — 10,045 likes · open
- @Etched — “We're coming out of stealth.” — 9,919 likes · open
What they have in common
10 of the 20 open with a number, and 9 with an observation. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 16 of them; social proof in 7. 15 of the 20 put a figure in the first line. The median post is 232 characters long — a single post, not a thread.
Three, read closely
@MrBeast — 444,800 likes
$1 Car vs $100,000,000 Car!!!
- Leads with a specific number, which is concrete enough to be worth a second of attention.
- Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- Written from experience rather than as advice, which is harder to argue with.
@MrBeast — 257,174 likes
MY FIRST X VIDEO MADE OVER $250,000! 😲
- Leads with a specific number, which is concrete enough to be worth a second of attention.
- Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- Written from experience rather than as advice, which is harder to argue with.
@antibearthesis — 71,898 likes
ANTHROPIC VALUATION: $965B
- Leads with a specific number, which is concrete enough to be worth a second of attention.
- Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- Uses short lines and white space, which makes a long post feel quick to read.
Writing one
- Preserve the Hook → Landing structure and the leads with a number opening.
- Preserve the Hook → Turn structure and the leads with a number opening.
- Preserve the Hook → Context → Turn structure and the leads with a number opening.
Remix the top three with your own product as the subject.