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77 posts from @RioTinto, Feb 2024 to Nov 2025: a typical post earns 15 likes and 2 replies. That is more than 84% of the 45 other FTSE 100 companies we hold content for. About 1 in 6 of their posts opens with a number. Posts with an image or video earn a median of 20 likes (54 posts); text alone 9 likes (23).
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