Marcel Freinbichler on Marketing

Marcel Freinbichler@fr3ino

Because of #GDPR, USA Today decided to run a separate version of their website for EU users, which has all the tracking scripts and ads removed. The site seemed very fast, so I did a performance audit. How fast the internet could be without all the junk! 🙄 5.2MB → 500KB

27K likes354 repliesPosted May 26, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → List
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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