Jason ✨👾SaaStr.Ai✨ Lemkin on SaaS

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

For every hyper-well funded Silicon Valley startup at $2m-$3m I generally find there's another, bootstrapped one somewhere else, you've never heard of, doing something pretty similar, at the same ARR (But usually at that stage, without capital, they aren't growing as fast)

582 likes28 repliesPosted May 27, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete, punchy
Mechanisms: Specificity
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Post by Jason ✨👾SaaStr.Ai✨ Lemkin on X