Erik Torenberg on Growth

10/ We’ve absorbed it in our perceptions of ourselves too. We used to call it first world and third world. Now we call it developed and developing — the implication behind developed being that there is no more growth to go.

194 likes7 repliesPosted Jun 5, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth

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