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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by DHH on X

Basecamp isn't hiring very often, so rather than asking interested candidates to refresh an empty page for months (or years!), we thought why not just tell people who'd like to know when there's something to know? Sign up for the open positions email list. t.co

182 likes7 repliesPosted Aug 27, 2018

View the original on X Written by DHH. Captured Sep 4, 2026.

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24

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Many talented people over the past few years were declined an offer or even an interview @xAI. My apologies. @BarisAkis and I are going through the company interview history and reaching back out to promising candidates.

Evanosaurus “Unrawrl Engine 5.8” Rex

guess who got laid off today! 🫠 i am genuinely so confused and bewildered like, i spent the past week debugging the rivalry system while recovering from pneumonia and just in the past few days i’ve had multiple directors tell me how much they appreciate everything i do

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

Kamala Harris has and will interview with: -Howard Stern -Rickey Smiley -Call Her Daddy -Matt Barnes & Stephen Jackson (All The Smoke) -Oprah -60 Minutes -The View -Stephen Colbert -Dana Bash/CNN -Stephanie Ruhle/MSNBC -Univision But I’m told she isn’t doing media. 🙄

Derek Buitenhuis

Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market. Sucks to see something I built killed by private equity in a technology company skin suit.

We won. Starmer abandons plans for compulsory Digital ID. This is a HUGE win. Well done to EVERYONE who has been fighting - from all political parties and none. A team effort. It proves that we can make progress when we come together to fight this appalling Labour Government.

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?

DHH on Hiring · ViralLoop