Erik Torenberg on Marketing

Why don't more ppl deliberately get accepted into curation businesses (e.g Harvard/Goldman Sachs) w/ intent to leave 6-12mo in? Demonstrates high IQ+rebelliousness Possible that large % of brand benefits accrue from being *accepted* into those programs, not from finishing them

322 likes33 repliesPosted Sep 26, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Pattern interrupt
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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