Beyond Meat on Science

Building meat w/out the animal requires less resources, but how much less? We worked w/ @UMich to lead a peer-reviewed Life Cycle Analysis detailing the favorable environmental impact of The #BeyondBurger vs. a ¼ lb. U.S. beef burger. Report/results ➡️ t.co

805 likes56 repliesPosted Sep 26, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Science Food tech

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