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Why it worked

The mechanics

Hook
Style
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Written for

Analysis by ViralLoop — not written by the original author.

DHH on Revenue · ViralLoop

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Post by DHH on X

Apple is rejecting an update to the @basecamp app in part because our app include a link to web-based help pages that have information about a paid version of Basecamp 😮. Nothing changed in this app update from how that's been since forever. Now a scramble to hide help links 👌

203 likes24 repliesPosted Sep 27, 2018

View the original on X Written by DHH. Captured Sep 4, 2026.

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26

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.

Marques Brownlee

Memory price hikes have finally started hitting Apple. Today, they raised some base prices: Macbook Neo: $599 -> $699 Macbook Air: $1099 -> $1299 Macbook Pro: $1699 -> $1999 Mac Studio: $1999 -> $2499 iPad Air $599 - $749 iPad Pro: $999 -> $1199

Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?