Garry Tan on Founder

Basic building blocks of a pitch: 1/ What is it? What problem does it solve? Can you explain it simply? Is it something people want? 2/ Is it working? Traction, stats, stories about users wanting it. 3/ How big could it actually be? Can this be the winner? Moats/network effects.

1.1K likes17 repliesPosted Oct 27, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Pattern interrupt
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Garry Tan on X