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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

DHH on Career · ViralLoop

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Post by DHH on X

Only in Silicon Valley can you brag about being almost profitable after 13 years while recording a $40m quarterly GAAP loss. Box's non-GAAP measure doesn't count such boring expenses like depreciation, amortization, deferred commissions, or stock comp 😂

190 likes14 repliesPosted Nov 29, 2018

View the original on X Written by DHH. Captured Sep 4, 2026.

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25

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Draws on direct first-hand experience, which earns the right to make the claim.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity, Authority
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

🚨 MAJOR BREAKING: Disney’s ABC is PULLING Jimmy Kimmel off-air nationwide effectively IMMEDIATELY and indefinitely following his remarks about Charlie Kirk’s kiIIing, per WSJ This might be the END of Kimmel’s career! 🔥 FAFO, you piece of trash.

What I hope isn’t lost in today’s news about Xbox is Phil Spencer’s incredible career in gaming. Phil is a passionate competitor and a big gamer. You may not have always agreed with the calls, but this industry is better thanks to his involvement.

Claude now has one memory across chat and Claude Cowork, and you decide what's in it. Hand Cowork a task and it starts from what Claude already knows from your chats: the project you talked through, your manager's preferences, or the client from last quarter.

governments need to start gamifying paying taxes give me a battlepass awards and unlocks once you paid $ xyz in taxes notifications what has been paid (you just paid a teachers salary) the IRS should at least send a plaque make paying taxes fun

Filed a FOIA request with U.S. Strategic Command to see if I could learn anything about their gibberish tweet yesterday. Turns out their Twitter manager left his computer unattended, resulting in his "very young child" commandeering the keyboard.

Coming shortly, 𝕏 will publish everything demanded by @Alexandre and how those requests violate Brazilian law. This judge has brazenly and repeatedly betrayed the constitution and people of Brazil. He should resign or be impeached. Shame @Alexandre, shame.

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?