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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

DHH on Lessons · ViralLoop

Post by DHH on X

This perverse obsession with keeping employees at work for the maximum number of hours per day is sick. This CEO doesn't so much need advice as they need therapy. Doesn't help that the top voted answer is "just give them a little stock", that trick works! t.co

797 likes40 repliesPosted Dec 6, 2018

View the original on X Written by DHH. Captured Sep 4, 2026.

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35

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Soumyarendra Barik

🚨Ground report: I spent 3 days as a gig worker for Zomato, Blinkit & Swiggy in Delhi. 23 deliveries. 15.5 hours. 105 km. Total earnings: Rs 782 (Rs 34/hour) After fuel: ₹532 This is India's convenience economy. A thread on what I learned @IndianExpress

Here's my enormous round-up of everything we learned about LLMs in 2025 - the third in my annual series of reviews of the past twelve months t.co This year it's divided into 26 sections! This is the table of contents:

Eric Feigl-Ding

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I, too, made the mistake of *checks notes* taking OpenAI's charitable mission seriously and literally. In return, got a knock at my door in Oklahoma with a demand for every text/email/document that, in the "broadest sense permitted," relates to OpenAI's governance and investors.

A few months ago I bought contracts that would be Khamenei out of office by April 1st. This morning, Kalshi changed the rules to exclude death as a possible outcome. lol, lesson learned - have withdrawn everything from Kalshi and will never use them again.

Make no mistake, this is a scare tactic. I went on the podcast and as hard as the lobby groups and media tried, they couldn’t twist anything I said. So they have resorted to lobbying for Louis’ sponsorship to be pulled in an attempt to scare others out of giving me a platform.

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

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