Jason ✨👾SaaStr.Ai✨ Lemkin on Marketing

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Things you don't think >really< matter in the early days: 1. culture 2. brand 3. customer visits 4. continuous recruiting All that matters after $10m ARR: 1. culture 2. brand 3. customer visits 4. continuous recruiting

968 likes11 repliesPosted Dec 8, 2018

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Contradicts something the audience already believes, which stops the scroll.
Points at real customers, users or results as evidence rather than assertion.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Context → List shape, so the reader always knows where they are.

The mechanics

Hook: Plain observation
Structure: Hook → List → Context → List
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy
Mechanisms: Specificity, Pattern interrupt, Social proof
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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