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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by DHH on X

At Basecamp we've been accosted by government organizations wishing to purchase our product, but demanding that we sign a similar agreement committing never to supporting BDS or the like. The answer: Best of luck finding another product that fits your needs, because no.

184 likes5 repliesPosted Dec 17, 2018

View the original on X Written by DHH. Captured Sep 4, 2026.

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24

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.

Amazon is testing a new “AI English Dub” feature for anime and it’s genuinely fucking putrid and insanely disrespectful to actual human actors who put their life and soul into both the Dubs and Subs of these shows Fuck you @PrimeVideo @amazon

One reason vibe coding is so addictive is that you are always *almost* there but not 100% there. The agent implements an amazing feature and got maybe 10% of the thing wrong, and you are like "hey I can fix this if i just prompt it for 5 more mins" And that was 5 hrs ago

o3 and o4-mini are super good at coding, so we are releasing a new product, Codex CLI, to make them easier to use. this is a coding agent that runs on your computer. it is fully open source and available today; we expect it to rapidly improve.

Fable 5.1 is our best model yet for coding, data analysis, computer use, design, presentations, Tag, and the hardest long-running agentic work. This model is a pleasure to work with, and I've been using it for everything.

hey i'm really sorry to keep hyping our own product but you really should get chatgpt plus and install the chrome extension for search i am cheerfully the first to admit when we ship something that isn't very good, but this time it's...really good

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?

DHH on Product · ViralLoop