Erik Torenberg on Hiring

We’re obsessed w/ optionality: “I don't know what I'm gonna do w/ my life so I’m gonna get a degree” “I don’t know what to do w/ this degree so I'm gonna get a grad degree” “I don't know what to do w/ grad degree so I’m gonna get consulting job to figure out what job I want.”

174 likes7 repliesPosted Jan 8, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Pattern interrupt
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

Post by Erik Torenberg on X