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Why it worked

The mechanics

Hook
Style
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Written for

Analysis by ViralLoop — not written by the original author.

DHH on Engineering · ViralLoop

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Post by DHH on X

I continue working on Basecamp because it allows me to do several of my favorite things: Write Ruby code, share lessons/experiences, and provide a great work environment to others. Not because I JUST CAN’T STOP THINKING ABOUT TODOS, EVENTS, MESSAGES, PROJECT MANAGEMENT.

707 likes7 repliesPosted Feb 19, 2019

View the original on X Written by DHH. Captured Sep 4, 2026.

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33

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Pattern interrupt
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

For those confused why the US state and Silicon Valley are having a meltdown on twitter today. China released multiple AI models that are 50x more efficient than the best American AI models and made them open source, ruining the AI market

FFmpeg is moving to Rust 🦀 Our use of C and Assembly in FFmpeg has been an unacceptable violation of safety. FFmpeg will be running 10x slower - but we're doing it for your safety. All your videos will appear green - safety first, working software later.

We’ve agreed to a partnership with @SpaceX that will substantially increase our compute capacity. This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.

twitter hype is out of control again. we are not gonna deploy AGI next month, nor have we built it. we have some very cool stuff for you but pls chill and cut your expectations 100x!

🚨 GB News has won in the High Court against Ofcom—the first time Ofcom has lost a judicial review of a broadcasting code decision. This attempt to silence GB News shows free speech is under attack, but I thank the Court for defending The People’s Channel. Go GB News Go!

Chris Pavlovski 🏴‍☠️

Google just found out that they can't rig the search market to exclude their competitors anymore. And soon a cabal of advertisers and agencies will find out that they can't arbitrarily engineer a boycott of Rumble & X. We've joined @X to sue them, and we'll see them in court.

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?