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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Beyond Meat on Marketing · ViralLoop

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Post by Beyond Meat on X

Beyond Meat@BeyondMeat

All-Star point guard @KyrieIrving is kicking off our new #GoBeyond campaign which spotlights the spirit & drive needed to reach the unattainable, the same spirit that propels our mission to perfectly build meat directly from plants. Learn more here: t.co

Shown as X shows it.Open on X

243 likes15 repliesPosted Feb 20, 2019

View the original on X Written by Beyond Meat. Captured Sep 4, 2026.

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27

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Food tech

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