Jason ✨👾SaaStr.Ai✨ Lemkin on Product

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

If you are early to a market, just be prepared for: - lots of smart people + VCs telling you it is too small and unimportant - prospects that seem interested ... but never exactly want the product you have - a very slow first 2 ys - the standard playbook only sort of working

716 likes18 repliesPosted Feb 28, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → List → List → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Speaks directly to you
Structure: Hook → List → List → List → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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