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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by DHH on X

Let’s no forget why this college admission scandal is a thing: Because so many American companies use a diploma from a brand-name university as a caste sorting system. This isn’t about “education”, it’s about gate-keeping the aristocrats.

3.6K likes55 repliesPosted Mar 14, 2019

View the original on X Written by DHH. Captured Sep 4, 2026.

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44

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

Hear me out: More people my age have texted me personally saying they listened to VP Harris on Alex Cooper Call Her Daddy podcast compared to any other legacy media source. And they say they now know VP Harris so much better. The Harris campaign knows what it’s doing.

The Spiffing Brit 🫖 @Gamescom

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We disrupted a highly sophisticated AI-led espionage campaign. The attack targeted large tech companies, financial institutions, chemical manufacturing companies, and government agencies. We assess with high confidence that the threat actor was a Chinese state-sponsored group.

Timcast is officially joining Seth Dillon and @TheBabylonBee in their effort to support X and Musk's efforts t.co will commit $250,000 towards ad buys on X over the next few months

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?

DHH on Marketing · ViralLoop