ViralLoop

“You can escape competition through authenticity, when you realize that no one can compete with you on being you. That would have been useless advice pre-internet. Post-internet, you can turn that into a career.” t.co

2.5K likes43 repliesPosted Mar 21, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons Career

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