ViralLoop

Apple isn't Xerox. And clearly there are many people who care deeply about the product there. But Jobs describing the failure of Xerox, based on its monopoly lock-in, and how it rots away product sensibilities, should be a warning to Apple today. t.co

280 likes9 repliesPosted Mar 27, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product Lessons

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