Erik Torenberg on Lessons

What lessons have you learned re: how to ask great questions? Mine: - Invert (If I was them, what Q would I want to be asked?) - Introduce critique impersonally (“How might you respond to the critique that…) - Have em weave a narrative("How does this fit into your career arc?")

420 likes21 repliesPosted Apr 2, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Uses short lines and white space, which makes a long post feel quick to read.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → List
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons Career

Post by Erik Torenberg on X