Jason ✨👾SaaStr.Ai✨ Lemkin on SaaS

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

SMBs do churn, generally speaking, at a higher rate than enterprises But they also generally have a much higher viral coefficient, and “word-of-mouth” coefficient Don’t favor large customers over small ones for superior churn rates alone

160 likes6 repliesPosted Apr 19, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Post by Jason ✨👾SaaStr.Ai✨ Lemkin on X