Erik Torenberg on Revenue

Why do high school jocks tend to be less cool in their adult years? Innovator’s dilemma. Since they’re too busy serving existing customers, they can’t invest in R&D. What got them here (athleticism/looks -> popularity) often won’t get them there (expertise -> wealth, status).

718 likes46 repliesPosted May 8, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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