Erik Torenberg on Build in public

It's interesting to think of exclusive night clubs as having “reverse network effects” - past a certain point, as more people come, the experience gets worse. What else has reverse network effects? - Elite communities - Conferences - Harvard - Indie artist's fans - Pooled ISAs

427 likes92 repliesPosted May 27, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

Build in public

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