Impossible Foods on Food tech

We're not a veggie burger, we're meat made from plants. So feel free to exclude us from any and all festivities for National Veggie Burger Day. - Thanks, Management

572 likes195 repliesPosted Jun 5, 2019

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Gives away something genuinely useful before asking for anything.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Announcement
Structure: Hook → List
Style: Listed out, so each point can be lifted on its own.
Tone: corporate
Mechanisms: Reciprocity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Food tech

Post by Impossible Foods on X