Garry Tan on Marketing

I was thinking about this recently: how many people got into tech via PC video games? Defeating copy protection when you’re in 5th grade requires command line and hex editor Kids today just tap an iPad. I guess now they get into computers in college since it’s a hot major

532 likes85 repliesPosted Jun 29, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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