Erik Torenberg on Growth

People often focus on building up their network, but they should also focus on reputation. Strong rep w/ small network? Can build network fast. Widely networked w/ poor rep? Funnel w/ leaky bucket. Your network won't work w/ you. Network is distribution. Reputation is product.

289 likes4 repliesPosted Jul 18, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Product

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