Erik Torenberg on Founder

Startup investing’s weird bc it takes 10+ yrs to be great—not bc of skills gained but bc of feedback loops You could invest for 3 yrs, be a beginner, go in a coma for 7 yrs, come back & be known as an "expert", despite same level of skill In which other field could this happen?

302 likes29 repliesPosted Jul 23, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Erik Torenberg on X