Garry Tan on Product

Good design is not picking colors and making it pretty Good design is removing steps, understanding motivations, making it clearer, more navigable, faster, easier... it is how it works not how it looks. Too many products (even at the largest firms in tech) forget this.

2.4K likes60 repliesPosted Jul 30, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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