Jason ✨👾SaaStr.Ai✨ Lemkin on Revenue

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Early stage investors are paid to take risk What they don't want to do is have to discover risks that weren't disclosed Don't: - hide your MRR or growth with other psuedo metrics - hide customer concentration - hide founder issues - omit who is an employee and who isn't

234 likes4 repliesPosted Aug 16, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

The mechanics

Hook: Plain observation
Structure: Hook → Context → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Pattern interrupt, Loss aversion
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Post by Jason ✨👾SaaStr.Ai✨ Lemkin on X