Erik Torenberg on Founder

For founders fundraising: It’s helpful to consider the biggest reasons an investor might *not* invest, and pre-emptively address those reasons. If you’ve solved for them, point to evidence. If you haven’t, point to how you’ll address them, and the moat you’ve built to date.

180 likes8 repliesPosted Aug 17, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Erik Torenberg on X