Jason ✨👾SaaStr.Ai✨ Lemkin on Revenue

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

"Churn" is a term we borrowed from our B2C friends It makes sense to use when you have 10,000+ small customers When the deal size is large, and the customer count small though, Replace "churn" with "customers we failed"

420 likes11 repliesPosted Sep 30, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Admits a failure or a cost, which buys trust that a polished post cannot.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Mechanisms: Vulnerability
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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