Jason ✨👾SaaStr.Ai✨ Lemkin on Founder

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

Who is your "lead" investor? She/he is: - most responsible for bringing in next round investors - responsible for leading any bridge round - responsible for being #1 champion for you with VPs, VCs, etc. - most responsible for recruiting Who is she/he? I bet you don't know

216 likes9 repliesPosted Sep 30, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Contradicts something the audience already believes, which stops the scroll.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → List → List → List → List → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → List → List → List → List → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Mechanisms: Pattern interrupt
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

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