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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Garry Tan on X

Garry Tan@garrytan

Eclipse Foods has created plant-based milk that is so similar it can be made into ice cream Micelles = molecular structures of milk proteins. Oat fiber, cane sugar, cassava starch, potato protein Indistinguishable from its animal counterpart 🏆 t.co

334 likes14 repliesPosted Oct 1, 2019

View the original on X Written by Garry Tan. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Adam Cochran (adamscochran.eth)

There are three things the French are truly great at: 1) Food & Wine. 2) Protests. 3) Giving zero fucks how rich you are when you are in their court system. You can’t just scream ‘free speech’ and donate to a politician to escape here.

One-third of Amazon warehouse workers are on food stamps, Medicaid or other government assistance, according to a new survey. Can someone explain why taxpayers like you and me have to subsidize profits for a man worth $206 billion?

“adrian dittmann” is elon musks alt account, throughout this he says things like “you are being racist!” and “you’re just admitting this?” to these nazis i can’t believe he’s actually stunned he’s cultivated a website and culture and audience of insane reactionary racists lol

The modern struggle Lone individuals summoning inhuman willpower, fasting, meditating, and exercising, up against armies of scientists & statisticians weaponizing abundant food, screens, & medicine into junk food, clickbait news, infinite porn, endless games & addictive drugs.

Visit all the places, eat all the food, read all the books, make all the friends, gather all the fame, support all the causes, build all the products, earn all the money... ...to see that the quality of your life is what it is when you are doing nothing.

When building habits, choose consistency over content. The best book is the one you can’t put down. The best exercise is the one you enjoy doing every day. The best health food is the one you find tasty. The best work is the work you’d do for free.

More from Garry Tan

So the agents basically hacked a core service to turn it into Moltbook and also hacked around multiple security mitigations This video is a glimpse into the wild cybersecurity future we are all about to step into

I wish the significance of the model came from more people actually using it and coming to their own conclusions But yes most people in the world learn about it through signifiers and not through interacting with that which is signified

Anthropic shutting down OpenClaw may turn out to be a strategic blunder, or strategic genius. The OpenClaw community will be the determiner of whether it is A or B. It's an interesting moment in history. Personally I never bet against open source.

Huge get for Airbnb and amazing role for Ahmad One of my favorite things about Airbnb is how often you get to know new people in new places, often even your host. Can you imagine what AI can do to personalize and make that happen much more often?

YC is now in its 20th year of operation, having created over $800B in new startup market value. Thanks @Kr00ney for coming to YC Demo Day and for having me on CNBC! t.co

Nah this is an exponential event for vertical SaaS More startups than ever are going from zero to $10M per year in recurring revenue with less than 10 people The next years will be IPO class companies getting to $100M to $1B/yr. A thousand flowers will bloom

Garry Tan on Food tech · ViralLoop