Jason ✨👾SaaStr.Ai✨ Lemkin on Revenue

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

How to close a $100k deal -- for most of us: First, close a $10k deal Then, ask the next prospect like them for $20k Close the $20k deal Then, ask the next prospect like them for $40k Close the $40k deal Then ...

283 likes8 repliesPosted Oct 16, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Turn → Context → Turn → Context → Turn shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Turn → Context → Turn → Context → Turn
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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