Jason ✨👾SaaStr.Ai✨ Lemkin on SaaS

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

I'm a B2B guy But we have now sold almost $20,000,000 in tickets to SaaStr events Here's what I've learned about B2C All really obvious I guess: 1/ Discounts work. It doesn't even matter from what. 2/ Being too clever doesn't work. KISS. KISS. 3/ A/B tests really work

208 likes5 repliesPosted Oct 24, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Opens a question in the reader’s mind and withholds the answer until later.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Turn → Payoff → Context → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

The mechanics

Hook: Announcement
Structure: Hook → Turn → Payoff → Context → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Mechanisms: Specificity, Curiosity gap
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

SaaS Lessons

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