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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

DHH on Marketing · ViralLoop

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Post by DHH on X

This is a stain on GitHub that'll be hard to wash out. When Microsoft bought the company, I dared hope that they wouldn't fuck it up. I thought they'd might do that with ads. But this is worse. For shame, @natfriedman.

202 likes17 repliesPosted Oct 31, 2019

View the original on X Written by DHH. Captured Sep 4, 2026.

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26

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, blunt
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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