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The mechanics

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Style
Tone
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Analysis by ViralLoop — not written by the original author.

Post by DHH on X

It doesn't take a data scientist to spot the fact that we launched Basecamp Personal yesterday 😂. Really happy to hear so many people are willing to give Basecamp a try for the personal or freelance projects ✌️❤️

902 likes23 repliesPosted Nov 13, 2019

View the original on X Written by DHH. Captured Sep 4, 2026.

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35

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Now in research preview: routines in Claude Code. Configure a routine once (a prompt, a repo, and your connectors), and it can run on a schedule, from an API call, or in response to an event. Routines run on our web infrastructure, so you don't have to keep your laptop open.

Fable 5 is state-of-the-art on nearly all tested benchmarks, with exceptional performance in software engineering, knowledge work, scientific research, and vision. The longer and more complex the task, the larger Fable 5’s lead over our other models.

Bryan Catanzaro

So proud of DLSS5: Fully generative neural rendering, in real-time, in real games. Mind-blowing realism. A whole new generation of real-time graphics. A decade of continuous research and development. Coming soon to PCs everywhere. 💚

I think China's second DeepSeek moment is here. This AI agent called 'Manus' is going crazy viral in China right now. Probably only a matter of time until it hits the US. It's like Deep Research + Operator + Claude Computer combined, and it's REALLY good.

New Anthropic research: A global workspace in language models. Of everything happening in your brain right now, only a tiny fraction is consciously accessible—thoughts you can describe, hold in mind, and reason with. We found a strikingly similar divide inside Claude.

New Anthropic research: Natural Language Autoencoders. Models like Claude talk in words but think in numbers. The numbers—called activations—encode Claude’s thoughts, but not in a language we can read. Here, we train Claude to translate its activations into human-readable text.

More from DHH

Fable one-shotted a Rust rewrite of the TerminalTextEffects Python library in 11M tokens. Startup time went from 87ms to 2ms and rendering speed is up by 9.6x. Now zero dependencies and a 3mb single exec 🤯 t.co

I just hoped back on Kimi K2.7 for some work yesterday. Hadn't been using it since GPT 5.6 and Fable. But great reminder of just how good these open-weight models have gotten. For what I was doing, Kimi was faster and just as good. Excited for K3!

The Omarchy 4 branch is now 30,000 lines of new code. The majority of it was written by GPT5.5. It's been so, so good at QML. You still need to review, but there's just no way this scale of a conversion would be feasible without AI in a reasonable time. t.co

I think it's great that all the model providers are coming out with their own CLIs, but let's be honest, no dev is going to want to have five different CLIs installed. They're going to want to learn and use one tool with all the models. For me, that tool is OpenCode.

I love the models Anthropic are offering, but I seriously hope it's a mistake that they're blocking alternative harness providers, like @opencode, from working with their subscriptions. Seems very customer hostile. t.co

Apple exodus set to continue. This is the price of keeping a bean counter at the head for so long. Cook's legacy will not improve by dragging his own departure out any longer. Maybe he should do like Ballmer and buy a basketball team?

DHH on Science · ViralLoop