Garry Tan on Lessons

Execs and new founders frequently make a big mistake: overvaluing the big idea and undervaluing the execution Here are 3 questions that let you skip that noise: 🧥What should we build? 🧵How should we build it? 🌨Why should we build it? t.co

415 likes15 repliesPosted Nov 14, 2019

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Admits a failure or a cost, which buys trust that a polished post cannot.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy, corporate
Mechanisms: Vulnerability, Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

Post by Garry Tan on X