Erik Torenberg on Founder

A Facebook employee who blocks FB for their kid. An Ivy League professor who has their kid homeschooled / not attend university. A VC who tells their friends to bootstrap and not take VC funding. What's the best term for this type of phenomenon?

5.9K likes1K repliesPosted Nov 19, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

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