Jason ✨👾SaaStr.Ai✨ Lemkin on SaaS

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

It helps to have a thick skin until about $20m ARR or so, probably longer You'll hear: - It's been done before - It's been done better - It's too small - It's not that important - You aren't growing that fast - You're not as hot as A,B,C,D - You're not fundable etc etc etc etc

434 likes6 repliesPosted Nov 21, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: SaaS founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

SaaS

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