Jason ✨👾SaaStr.Ai✨ Lemkin on Engineering

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

We're getting to the point in the year where prospects and deals will start to push to January This just makes sense It's too late to deploy this year It's time to buy presents It's time to focus on internal projects And yet ... the best sales teams still crush it in December

249 likes13 repliesPosted Dec 8, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Frames the idea around what the reader stands to lose, which is more motivating than gain.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy, corporate
Mechanisms: Loss aversion
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering Revenue

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