Jason ✨👾SaaStr.Ai✨ Lemkin on Marketing

Jason ✨👾SaaStr.Ai✨ Lemkin@jasonlk

You blame sales, But is it really marketing? I.e., are there enough leads? _________ You blame marketing, But is it really product? I.e., is the product really good enough to close the leads you >do< have?

229 likes15 repliesPosted Dec 12, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Addresses the reader directly, so it reads as written for them.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Turn → Context → Context → Context → Turn → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Speaks directly to you
Structure: Hook → Turn → Context → Context → Context → Turn → Invitation
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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